If you have started blogging or have started online marketing, then it is absolutely necessary to bring maximum original traffic to your website to be successful in this, and this is possible only if you have interesting, original, and high-quality content on your website. Publish posts or content, because when you publish original and high-quality content, then Google or other search engines like to display your content to as many people as possible and get more traffic. Another element of SEO called backlinks, and you might have heard this name, is very helpful in getting good traffic to your site, provided your website has backlinks from good websites. Backlinks have both positive and negative effects, so it is very important to understand them deeply. Therefore, in this post, most of the SEO topics of creating backlinks have been covered so that you can understand this post thoroughly and prepare high-quality backlinks for your website.
What are backlinks
The term ‘backlink’ related to SEO is an important factor in the ranking of a website. A backlink refers to an external link from another domain or website to your own website. Thus a backlink is a linking factor from one website to another so that the visitor who comes to the linked page as per his wish can reach the webpage of another website in one click by the backlink given there. The backlink of the page is related to SEO.
Understanding backlinks is very easy because backlinks are actually external links displayed on a webpage. For example, if you put a link to another website related to that text in any word or text in your website post, then by doing so you are creating a backlink to its website so that your visitors can get more information about that word or text. If you want to know, then by clicking on it, you can go directly to that other website and can read or know that content.
If a person puts a link to any post or homepage of your website related to that text in any word or text in the post of his website, then by doing so he is creating a backlink to your website, so that his visitors can use that word or text. If you want to know more about this, then by clicking on it, you can directly reach your website and can read or know that material. It has become a type of backlink, and backlinks are created in many ways.
Importance of backlinks for SEO
Mutual linking between different web pages is the core of the World Wide Web. Search engines need these links between web pages in order to better find and index information because search engine crawlers also follow backlinks placed there when they visit a web that these links are of this type of content. is related to. So backlinks are not only the foundation of the internet but are also relevant to search engine optimization.
Backlinks enable search engines to determine which websites are referred to more often for a certain topic and are therefore relevant to it. In addition to optimizing your website for on-page SEO, you should ensure that you are referred to other websites through backlinks in off-page SEO. The higher the number of backlinks to your website, and to other websites, the higher the relevance and ranking of your website’s links, because with each backlink, there is some link equity on your site. The term link equity refers to all the positive attributes of a link, which are sent to the linked page or signal a visitor from there.
Since not every backlink has the same effect on SEO. As such, backlinks pointing to your home page/domain only increase the general authority of your website and make it more relevant. On the other hand, links pointing to specific subpages/content or posts on your website can directly improve your ranking on that page for the topic dealt with on that page. However, this requires a thematic coherence between the linked pages, as a separate link to your website among completely different content from there will be able to reduce the importance of that post on your websit
What are high-quality backlinks
Google and other search engines give a lot more importance to the quality of your backlinks than the number of them.
High-quality backlinks are considered to be those which are created from or built on trusted and reputable websites. These backlinks should come from thematically relevant websites and these are public institutions and websites that publish profitable and high-traffic websites that have a high domain trust and, thus, your site’s credibility with them. also grows.
Conversely, backlinks from or originating from malicious or harmful websites (which are only used to generate backlinks) can have a negative impact on the credibility of your site and in the worst case may even lead to exclusion from the Google index. can do.
In the eyes of search engines, backlinks that are credible come from the same country, industry, etc., because it makes linking to your site from distant countries that have no connection to your website unappreciated. For example, if a website that publishes health content based in the US suddenly receives a backlink from an electronics manufacturer’s website in Germany, Google will find it very unnatural. As a result, Google crawlers may conclude that the backlink may have been obtained illegally.
Another important feature of high-quality backlinks is a suitable anchor text, which includes the most important keywords for your web page. This helps in directly improving your ranking on that page for related search queries. Since it is very difficult to get backlinks with exact-match anchor text.
New backlinks created regularly indicate that your site provides users with up-to-date content, which is rated positively by Google.
Your backlinks must have the following qualities to be positively rated by Google:
1. Backlinks built on trusted and reputable websites
2. Thematic consistency or synergy between linked pages
3. Belonging to the same country, industry, etc.
4. Keyword placement in anchor text
5. Backlinks with more follow than nofollow links
6. Always keep creating new backlinks
Types of High-quality backlinks
Some of the ways to create high-quality backlinks, which can increase the ranking of your website and make a positive impression, are mentioned as follows.
1. Social Media Profile Backlink
You can link your website to your social profiles on Facebook, Twitter, Pinterest, YouTube, or Xing, which are reputable, trusted, and high-ranking websites.
2. Comment backlinks
You can comment on the links with your main keywords in the comment box below in their posts by searching for thematically relevant link sources or pages that link to competing websites and by re-commenting them to inform them that they are your comment backlinks. approve it.
3. Post or article backlinks
Its strategy is to create high-quality and thematically relevant pages or posts yourself and then notify the owners of those sites that publish similar, unique, and high-quality articles in their articles. Add links to your posts in relevant text in relevant places. In addition to this, you can also add a link to their post in the relevant text of your post. But such linking should be done in very less quantities. Because it is difficult to find such business partners.
In general, this link-building strategy should always be based on white-hat link building. This means that you should not add too many links in a short span of time because if the number of backlinks is increasing very fast then Google may negatively mark your website.
On strong domains, whether you measure that strength in terms of DA, DR, PA, or even organic traffic that is more trusted by Google. Get a backlink from a strong, authoritative domain so that some of that trust goes to your site.
4. Wikipedia backlinks
If your content matches Wikipedia, you can sign up there and add some of your own paragraphs and leave a backlink. We will describe how to do this in the next article.
How to create high-quality backlinks
Since if you create a post backlink then you can add a link in any text or image by ‘add link’ in the post editing section which you can give as nofollow or follow. But if you want to create a comment backlink or Wikipedia backlink, then for this you should create a backlink by HTML code, which you can give as nofollow or follow. The description of nofollow or follow backlink is as follows:
Create nofollow backlinks
The nofollow backlinks use the rel=”nofollow” attribute to notify Google and other search engines. The HTML structure of a nofollow backlink looks like this:
<a href=”https://….” rel=”nofollow”>Your keyword</a>
nofollow links do not count PageRank, they do not necessarily help you rank higher on SERPs. You must use the above HTML structure to create nofollow backlinks at the relevant place.
Create follow backlinks
The follow backlink values PageRank and does not add the nofollow attribute or follow attribute. The HTML structure of a follow backlink looks like this:
A follow backlink looks like this:
<a href=”https://…./..”>Your desired keyword</a>
You should use the above HTML structure to create follow backlink at the relevant places.
How to check backlinks
Checking backlinks is very important because for Google to understand the positive effect on your website, it is necessary that up to 60% of the total traffic on your website should come from organic search traffic, and the remaining 40% should be social or direct (backlinks, shares, etc. ) There may be traffic. Failure to do so will have a negative impact on the website.
You can check the backlinks of someone else’s website or web page or only with the help of a backlink checker website. But you can check the backlinks of your website or a web page in four ways.
You can check the backlink of your website with the help of Google Search Console or the status section in your hosting or CMS platform (like Blogger) and with the help of Google Analytics, how much traffic is coming to your website and From which website is the referring traffic coming?
Google Search Console provides you with detailed data about your website’s organic search traffic and overall performance. It is absolutely free to use. Simply sign up and confirm your website ownership and get aggregated data of your website.
Google Analytics provides you with detailed data about your website’s organic search traffic, social, direct, and overall performance. It is also absolutely free to use. Just sign up and activate your website and get aggregate data of your website. If you think that the wrong traffic is coming from a wrong website or from the wrong IP, then you can stop it with the help of Google Analytics and keep your website safe.
You can also check the backlinks of your website with the help of high-quality backlinks.
What should be avoided while building backlinks
Generally speaking, you should never buy backlinks. Do not create backlinks to irrelevant places and wrong websites. Do not create backlinks even in the wrong way.
Conclusion
Since backlinks are one of the most important ranking factors and link building is a topic that you should definitely understand in the context of SEO. For this job, you’ll need to have a creative talent for creating interesting content and explaining potential link sources.
Since it is not absolutely necessary to create a backlink, but if you do not create a backlink for your website, then it is not necessary that someone does not create a backlink to your website. Therefore, it is absolutely necessary to check the backlink through Google Search Console and Google Analytics.
If you have not understood any thing or topics related to backlinks, then you can ask by commenting in the comment box below.
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