Why is high-quality content important for SEO, and more traffic?
If you have started a blogging career or have started online marketing, then it is absolutely necessary to bring maximum original traffic to your website to be successful in this, and this is possible only if you make your website interesting, original, and high. Publish quality content, because if you publish original and high-quality content, then Google or other search engines display your content to more people and get more traffic. So in this post, we have covered most of the SEO topics for creating high-quality content so that you can understand this post thoroughly, and how to make high quality content for SEO and ranking your website.
Apart from on-page SEO and off-page SEO optimization, having original and high-quality content is absolutely essential for ranking well on search engines like Google. High quality means that the content is relevant to the users and can provide benefits for them.
In the early days of search engine optimization (SEO), factors such as the number of keywords contained in a content, article, or post still played a major role, and specialized search engines such as Google now use the ability to evaluate website content from the user’s perspective. We are trying and trying to have a deep understanding of each and every webpage that is uploaded to Google so that when any user searches something in the search engine, the result is shown according to his searched keywords. At this time, big search engines like Google are not liking duplicate content at all and do not index it at all. Therefore, high-quality content has become vital in recent years for any website ranking and online marketing. On the other hand, substandard, irrelevant, or any other content can lead to a low ranking of the website.
However, high-quality content not only leads the way in search engine optimization but also motivates users to return to a website, which best performs certain functions such as reading, working, buying, and transacting the visitor’s article. explicitly includes. In addition, high-quality materials contribute to building trust on the part of the customer, as a company thus proves competence and expertise.
In addition, unique content is also an easy way to stand out from competitors related to that content and leave them behind. In addition, users share content that provides them with added value, so a website’s high-quality content contributes to that website’s high reach on the Internet.
Providing original, relevant content to users in the form of text, images, and videos increases a website’s ranking not only for search engine optimization on Google, but also for many other areas of online marketing.
What is good content for SEO and more traffic?
Even though Google primarily analyzes the text on a site, images and videos are also important content that you should optimize along with the text.
1. Text SEO for creating high-quality content
When writing articles for your site, make sure that the text is well-written to be better at readability, so that it is easy to understand. For this, you should sub-divide your text into paragraphs and it should include headings, subheadings, headings, subheadings, etc.
(1.1) Write profitable posts for the user
Always keep in mind that you create new content not only to be ranked in Google but also specifically for your site visitors, so your text should be understandable and legible. In addition, if you make the text clearer and more user-friendly through tables, main points, highlights, and tables of content, Google itself will start to rank your site by seeing the behavior of your site’s visitors.
(1.2) Maintain post length
The length of your text is also an important factor for SEO. Basically, the text on your website should neither be too short (with fewer words) nor too long. Having too long text may result in Google not being able to specify a specific topic because of the wealth of information on your page. Thus your page may get poor search engine ranking for related subtopics.
Also, using very long text can be ambiguous and deter users who are looking for compact and understandable information on the Internet. However, if you can’t avoid very long text, you should at least ensure a good text structure and possibly establish a small table of contents understandable to users.
You should also avoid publishing posts that are too short and don’t provide enough added value. How long the text should be on a page to give readers all the necessary information depends on the topic and often cannot be decided in general terms.
You should also always keep in mind that without useful content, consider it SEO friendly. Posts with more text usually do not provide much value to the users and thus are not helpful for getting more visitors.
Mainly, you shouldn’t focus too much on the ideal text length, as it is of secondary importance than high-quality content and can be of different lengths depending on the type and goal of your website.
(1.3) Use headings in the middle of a post’s paragraph
Also, you may have to carefully design important customization elements such as the meta title or H1 in a general way, as this is a very important topic to be covered right away. Choosing a Title for SEO and Users
Below you will find some points that you should consider when choosing a title for SEO and optimizing the user experience.
How to choose an H1 or title
The H1 title is the most important title on a web page. Therefore, it should summarize the entire content of a page and include the most important SEO keywords at the very beginning. In addition, it has to arouse users’ interest in the website’s content.
The title of your post is always H1 (Major Heading), so only use H2 (Heading), H3 (Subheading), and H4 (Manor Heading) between paragraphs of the post.
In addition, your H1 title should neither be too short nor too long. You can use up to 70 characters as a guideline for your SEO.
You must follow the correct, hierarchical descending order of HTML title tags, i.e. H1, then H2, then H3, etc.
(1.4) Attention to keyword density as well
A balanced relationship between the frequency of keywords (keywords used in titles or H1s) throughout the text of the post or text, and the length of the text, is important to have that keyword intermittently and is probably 2.5%-5 for SEO % Happens till.
(1.5) Keep text spelling and punctuation correct
Also, always ensure correct spelling and punctuation when creating text. It is well used and valued not only by readers but also by search engines like Google. If a visitor leaves one of your pages quickly due to multiple spelling or grammar mistakes, it counts in a high bounce rate and thus indirectly contributes to poor ranking on Google.
(1.6) Create unique content
One of the most important aspects to good SEO is that your content should always be “unique”. Google recognizes similar text and text sections adopted from other websites and removes them from coverage by rating them negatively and not indexing them. Also, unique content is provided for page visitors, a real added value, which drives them to visit your website again.
2. Optimization of images used in posts
Along with the text in your post, you should also include pictures related to it, because photos are also helpful in providing information in online marketing or entertaining users and motivating them to visit your website.
(2.1) Use unique images
Here you have to consider the same factors as text optimization for images as well. For example, you should also avoid duplicating images and always create one with added value to users.
(2.2) Use alt text and title text in images
In addition, in an image, you can also use alt text and title text according to the relevant content, as this is used by Google and other search engines to assess the thematic context of an image. Alt text and title text play an important role in an image and hence, it should contain the most important keywords.
(2.3) Set images to the correct size and format
You should make sure that all the images are suitable in the correct size. Here you have to strike a balance between a sufficiently high quality of the image and the shortest possible loading time of your website. Images in WEBP format generally provide better SEO than PNG or JPG. Do not use more images than necessary.
To remove scratching of images, after uploading the image in the post, go into the HTML mode of the post and set the width to 100% and the height to auto in the image coding. This was a manual way to remove the scratching of the image. You can remove the scratching of each image by simply adding a bit of CSS coding to the CSS part of your theme. If you save the theme by adding this CSS code below in the CSS part of your theme just above the ]]></b:skin> it will automatically remove the scratching of the image used in every post. That CSS code is given in the box below..post-body img { width: 100%; height: auto }
(2.4) Determining the URL and structure of the image
The URL of the image file must also contain a thematic reference to the image content in the folder structure as a complement to the file name. By the way, it becomes automatic in some CMS like Blogger, etc. when you upload an image with the proper name and format from your device.
Example: yourdomain/smartphones/samsung/samsung-galaxy-s8.jpg
(2.5) Positioning of the image
Images are great for enhancing your website’s content, but you should only use them where they really match the theme of your page and provide value to users.
3. Optimizing the video used in the post
Like text and images, video on a website should also create added value for users to increase the relevance and reach of your online marketing material. Also, the placement of alt text and title text in a video and the correct size determination is important for search engines like Google to classify its content. This can encourage viewers to share the video and thus increase the traffic.
4. Use of strong and bold tags for high-quality content
Strong and bold tags are elements of HTML code that are used to highlight important words or sections of text on your web page. The bold tag <b> was originally meant to make text appear in bold. In newer HTML versions, however, the meaning has changed and is used to capture the reader’s attention. Strong <strong>, on the other hand, emphasizes the meaning of the text and usually makes it appear in bold as well. Both the tags are now similar and there is hardly any felt difference in their functionality and application.
The difference between these two HTML tags is often unclear at first glance, as both are displayed as bold text in most browsers.
(4.1) Difference between strong and bold
The difference between these two tags is that the purpose of the bold tag is to draw attention to the text, whereas the strong tag also semantically highlights the text and indicates that it is an important word or section of text.
(4.2) Correct use of strong and bold tags in HTML code
In HTML code, two tags are used as follows:
<p>Normal Text <b>Bold Text</b>Normal Text</p>
<p>normal text <strong>important text</strong> normal text</p>
If you want to highlight a text section as important in the context of the content, you should always use strong tags. You should only use bold if you want to draw attention to a section.
However, you should optionally use bold or strong tags only on small sections of text (up to a maximum of 70 characters). Only individual words should be highlighted, rather than entire sentences or paragraphs.
(4.3) Another option for bold and strong tags
If you want to emphasize entire paragraphs or text elements for aesthetic reasons without having a semantic meaning, there are alternatives to using strong and bold. You can highlight this using CSS and HTML.
(4.3) Relevance of bold and strong tags to search engines
Google does not differentiate between strong and bold tags when indexing websites and for SEO it does not matter which of the two HTML tags is used.
On the one hand, they provide a good opportunity to make important elements in the text recognizable to users and thus improve its readability. Like the readers of a page, it also makes it easier for search engines to capture and correctly interpret your website’s content. Also, you should avoid using such HTML tags excessively.
Along with this, strong tags are also used by screen readers to emphasize important passages in the text.
Thus the usage and distinction between strong and bold makes sense mainly for reasons of user-friendliness and is, therefore, a topic that you should definitely need attention to.
5. Do internal linking in your post or article
You should also add links to the further content provided in each of your posts. An internal link is a reference to another page on the same website. This is usually implemented through page navigation or elements such as hit lists, similar articles, etc. It provides readers with further material on certain topics where they feel the need for it.
(5.1) Relevance of internal linking
Linking is one of the most important ranking factors for a website. In addition to external links (i.e. references to or from external websites), internal linking is also of great importance for SEO. This is due to the fact that a large number of pages on the Internet can only be accessed through internal links.
With this, internal links are apt to show Google which pages of the website are most relevant (i.e. those that are linked to most often).
Internal linking, along with being relevant to SEO, can also significantly improve the user-friendliness of your website. Internal links help users navigate your website and can provide more information on a specific topic where it is needed.
(5.2) Benefits of using internal linking
Internal links are more stable and secure than external links because external links can be lost and therefore less reliable. Another important aspect is that you can use internal links to let users refer to more of your information. It is also generally helpful to your website visitors and can contribute to a positive user experience and helps them stay on the website longer.
(5.3) Optimizing internal linking
Basically, the link structure of your website should be as natural and user-friendly as possible, so that users can navigate your website easily.
Also, you should avoid putting too many internal links on one page.
Generally, you should avoid trivial link text like “show more” or “read more” when creating internal links, as search engines don’t need as much attention to them as keyword anchor text.
(5.4) Add a relevant link
When you write different articles about a certain topic you should link them with each other. This will show Google and users that those articles are timely. You can link directly to sentences in your copy or add links to your other posts at the end of your posts.
Conclusion
We have explained the important ideas for creating high-quality content in this article with the help of this article. So that your content is helpful to your visitors.
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