Write an SEO-friendly meta description for your blog post
If you have created a website on WordPress or Blogger or any web development platform and you publish your content or article or idea on it, then you have to give an SEO-friendly description to your content. By giving SEO-friendly description, your content ranks very quickly in Google or Bing, or any search engine. The meta description tag is an important element for Google or other search engines to assess the relevance of a website to a particular search query. The keywords used in the meta description give particularly high importance to the ranking of each webpage. Therefore, optimizing the meta description is also one of the most important SEO tasks and, so I am describe to write SEO friendly meta description of blog post. In the WordPress, It is written by any best SEO plugin.
In the early days of SEO, keywords included in a meta description were an important ranking factor for search engines like Google. However, this has caused website owners to unnecessarily fill their content’s meta descriptions with keywords (“keyword stuffing”). These meta descriptions did not provide any useful description of page content to users and, therefore, Google decided in 2009 that meta descriptions would no longer affect the ranking of a website. But webpages with proper meta description are given priority in search results.
Therefore, optimizing meta descriptions is an important task for SEO, as it has a greater impact on the click-through rate (CTR) of your page in search results. CTR is the ratio between page impressions and actual clicks on this page for some search queries. By using an appropriate and engaging meta description that encourages users to click through, you can significantly increase your CTR, even if that page has a low ranking.
This, in turn, has a positive effect on how Google evaluates your web page. If a page is clicked repeatedly and users spend a lot of time on it, Google considers it more relevant and gives priority to it in search results. Thus, a good meta description improves the ranking of a web page on Google and other search engines.
A meta description is an element in the HTML code of a web page that provides a brief description of the content of that page and is used by Google, Bing, and each of the search engines. Although visitors to a website cannot see it directly, Google and other search engines use it to display a web page in search results.
A meta description is a type of mandatory meta tag that is specified between the <head> and</head> of the website’s HTML document.
<head>....<meta content='The meta title also called title tag of any web page is the main element in the body of an HTML document, which defines and displays the title of ' name='description'/>.....</head>The element “name” indicates to search engines such as Google which element of the HTML code is specified and it is the “description” for the meta description tag. The attribute “content” then describes the content of the element, in this case, the exact wording of the meta-description.
By providing a brief description of page content in search results, you can create awareness for your website in search engines and encourage users to visit it. Optimizing your meta description in this way can help you rank your website in search results. For this reason, you should write your meta description SEO-friendly.
Optimize Your Meta Description
To improve your website’s click-through rate in search results, you should write your meta description carefully. Most importantly, the meta description provides a concise and understandable description of that page’s content. Even though keywords in your meta description don’t affect your ranking and SEO much, they should be included, because the words users search for are highlighted in search result snippets on Google and other search engines.
The meta-description should be used in a meaningful sentence and inconsistent sentences should not be filled in your description.
In addition, if your meta description includes a call to action (buy, read, compare, etc.) in Word it encourages users to visit your page, which can increase your CTR.
In addition, you should specify different meta descriptions for each page of your website, page-wise. By providing accurate and content-related descriptions, you can make it clear to users that your web pages are relevant to their specific problems.
However, if it takes you a lot of time to create a nice and unique description for each subpage, it’s better not to specify the meta description at all. In this case, Google mostly uses the text portion of your page as the description, which includes the users’ search words.
With regard to the length of your meta description, you should note that Google displays about 1000 pixels of it in its search result snippet. This matches a maximum of 150 characters. If you exceed this number, the text will be truncated with “(…)” and users will not have complete information about the content of your page. As a blogger, you cannot give more than 150 words of description. Also, you should give special importance to the first words of your description, as there is even less space to display them on a smartphone.
Add Meta Description in Blogger
1. Sign in to Blogger.
2. Choose your blog website.
3. Click on Settings on the left side to open the Settings dashboard.
4. Now save by typing the description for your site in the Description in the Basic section of the setting.
5. Now scroll down and go to the Meta Tags section of Settings. There, turn on Enable search description, and save the description for your site in the search description.
6. Now you can update or publish the post by adding a description for your post in the right and Search description section at the time of post-editing.
Conclusion
The meta description of the web page is shown in the search engine’s SERP and contains an overview of the page’s content. Meta descriptions positively affect your page’s click-through rate, which indirectly improves your ranking. Meta descriptions are not a direct ranking factor for search engines. However, they still have an indirect effect on your ranking. We believe you learned the meta description SEO.
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