Strategy for writing blog post or podcast episode titles and descriptions:
We've almost covered it all before in this article - from bringing together your content ideas, curating them, to putting them together in an organized spreadsheet. But there is one more thing we need to cover here – that is SEO “Search Engine Optimization”. These are techniques you can use to help improve your search engine rankings.
In many ways, this is just as important for your podcast as it is for any regular blog page or website page. So let's dive a little deeper into it.
Need to write SEO friendly title/description:
Giving an SEO friendly title to your podcast episode is just as important as giving a title to a page or blog post on a website. Because people will use the keyword. The words and phrases used in the title and description of your website content to match what people type into the search engine.
in the name and description of your episode to find one based on your own interests. A great title will clearly state what the show is about and will grab the attention of new listeners and old listeners alike. You should really give such a title and description that your title attracts the attention of the search engines.
The right title can also attract social media sharing and encourage potential listeners to spread the word about you.
Write SEO friendly title:
Now let's take a moment to think about your SEO specifically.
1. Optimizing your text is definitely a factor here. So be sure to include words that specifically describe your podcast.
2. Episodes should be titled so that they are easy to find and add additional value to your podcast.
3. Limit your title to a maximum of 70 characters as possible and make the best use of your limited space. At least five words should be sufficient. There is usually no need for more than this.
4. If you have a guest on your episode, you can try to focus on them. If not, focus on the specific story you're telling in your episode.
5. Since you already have limited space, don't add numbers to your title. Also, don't stuff (repeat) keywords.
6. Use words and phrases used in your website content or words like podcast or episode in your titles to match what people type into search engines.
7. You don't even need to add the name of your podcast here. Your audience should already know where they are specifically.
8. Don't name your guests, even if they are with you. Again, it takes up a bit more space. And remember, audio results are given the same exposure as text. That's why it's more important than ever to use your titles wisely.
9. It's true that there is very limited space in podcast titles, but do your best to be creative here. Be clear, concise, unique, specific, and thought-provoking in that little space. For example, if you're creating a podcast episode about the latest USB mics for podcasting, a good title might be "Top 10 Best USB mics for Podcasting".
10. On the other hand, though, a not so good example might be something like Podcast Episode 25 - Top 10 USB Mixes for Podcasting. It's long, repetitive, and contains unnecessary numbers. Remember, tell your audience exactly what they're hearing in as little space as possible.
Write SEO friendly description:
1. While SEO is really important for your podcast titles, it is also important for your podcast description. While titles have limited space and shouldn't be wasted, feel free to be a bit more creative and descriptive in your podcast description.
2. Use great, relevant keywords here too. But also feel free to picture what your episode is about, the story you're going to tell, or the topic you're going to cover in that episode. Also, try to speak directly to your target audience here. Why should they stop by and listen to your podcast as opposed to someone else?
3. While there is no specific character limit here, try to keep it to no more than 150 to 4,000 characters. And this is an absolute maximum. You shouldn't need more than this.
4. Descriptions aren't always as important to searches as titles are. For example, platforms like Apple only search for podcast names and episode titles. Whereas Spotify includes details in their searches. So it's really up to you and where you plan to distribute your podcast.
Having said that, descriptions are valuable because they speak directly to the listener and draw them in to listen to your podcast. Titles work for search engines and the technical side of being discovered. But if you really want to reach your audience's heart, go over your description and make it as creative and about you as possible.
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